Overview

Background

Cana was on an audacious mission to create the world’s first molecular beverage printer, able to print any beverage from molecularized ingredients from a cartridge mixed with water, sugar or alternative sweeteners, and alcohol or carbonation.

This beverage printer was designed to democratize small scale manufacturing of beverages, providing infinite choice and unlimited consumption with less waste as reducing plastic, cans, and CO2 was part of our mission.

Problem

Creating unique beverage recipes based on partner descriptions and sending beverage samples for feedback is a costly and time-consuming process involving the partner, partner relations, flavor chemists, analytical chemists, and business strategy and operations.

Opportunity

We can provide partners an interface to create their own beverages based on the cartridge and based on our own knowledge of how ingredients taste when paired together.

Surface Studio showing Flavor Mixer screen of Creator Studio on left and iPad Pro showing welcome screen for Creator Studio

Solution

Creator Studio allows partners to create their own beverages, sample them quickly and iterate on the flavor, and publish them to the broader Cana community.
Creator Studio serves as a way to engage influencers and their audiences to get interested in the beverages they can create with Cana in the Creator Studio pop-ups.
Scenario 1
Create a cocktail to fit your tastes
Scenario 2
Brand and publish your new cocktail

Role

Creator Studio allows partners to create their own beverages, sample them quickly, and publish them to the broader Cana community.

Team

I collaborated with the CEO and our lead investor, Head of Design, Head of Software, Head of Firmware for product definition and feasibility, presented final work to in-house software engineers and an engineering team located in India, and conducted QA feedback and even helped with engineering key screens for our milestone launch.