Overview

Background

Cana was on an audacious mission to create the world’s first molecular beverage printer, able to print any beverage from molecularized ingredients from a cartridge mixed with water, sugar or alternative sweeteners, and alcohol or carbonation.
This beverage printer was designed to democratize small scale manufacturing of beverages, providing infinite choice and unlimited consumption with less waste as reducing plastic, cans, and CO2 was part of our mission.

Problem

Today, user’s can’t customize canned or bottled beverages except by adding these to other canned and bottled beverages (e.g. mixing Gin and Tonic and adding a lime squeeze).

Opportunity

A beverage printer allows users to adjust the taste and effects of the beverage to suit their needs and helps differentiate the product from the ready-to-drink alternatives.

iPhone Grid with customized beverages displayed

Solution

We created a beverage customization system that can be predictably applied across beverages with differing options based on the recipe and category.
Using a finite set of options and standard scales per customization helped the user feel they have control to adjust the beverage without getting overwhelmed.
Scenario 1
Customize a soda's sweetness and flavor strength
Scenario 2
Customize a cocktail's flavor strength and alcohol
Scenario 3
Customize an iced coffee's sweetness and caffeine

Role

I collaborated with our Head of Design on creating the pour experience system, and the motion and sound patterns for the countdown sequence.

Team

I collaborated with Head of Product, Product Manager, Head of Software, Head of Firmware for product definition and feasibility and presented final work to 2 in-house software engineers and an engineering team located in India.