Work

Led design on the core experience of an agentic AI creative platform. Tripled paid subscribers, lifted visualizations per user 90%, cut time-to-download 18%. Set direction across homepage, onboarding, and Visualizer, prototyping in code with eng.

Owned design end-to-end for an AI recruiting platform. Shaped agent UX and surrounding workflows, cutting screening time ~86%. Shipped applicant match, phone-screen agents, ATS, sourcing, and a LinkedIn extension as design lead on the team.

Led UX across a hardware, mobile, and creator ecosystem for an on-demand beverage device. Defined the discovery feed, real-time customization (8.3/10), and a Creator Studio featured on CNET. Drove a homepage redesign adding $17K preorder revenue.

Led zero-to-one design of a native iOS Seller app and drove a design system overhaul to WCAG 2.1 AA, setting the foundation the team built on. Also led exploration of a task-autocomplete core experience for cross-channel selling.

Seven years owning successive high-impact surfaces across merchant, developer, and marketplace. Shipped developer dashboard (+21 NPS), app approval (–61% time, +34% approvals), billing, app metrics, and App Market improvements (+6% conversion).